A design shop in the upscale shopping district of San Francisco, California, is set to take its shoe-buying trend to the next level.
The shoe warehouse, called Shoe Factory, plans to use the digital platform to produce the shoes and apparel that will be distributed to retailers in the U.S. and Canada, and even abroad.
“It’s about changing the way we interact with the world and to the future,” said David Shrager, the co-founder and CEO of Shoe Warehouse.
The company is part of a global trend of digital retailers looking to incorporate technology into their business model, and to use design to help them differentiate themselves from traditional retailers.
The idea is to let shoppers pick the style and style of their next shoe, without having to wait in line.
“When you go to a store, you’re actually looking at shoes, and it’s kind of the same thing when you’re shopping online,” said Shragers son, Nathan.
“You’re looking at a picture, you don’t have to wait to see what you want to buy.”
Shrages father and co-founders son Nathan Shragger and David Shriggs design team are collaborating with designers and fashion companies to help create the footwear for retail stores.
“We’re going to be putting our shoes on the street,” Shragin said.
“And if we can make a difference for the people that are in that store, we will.”
The idea for ShoeFactory came from the need to differentiate itself from other retailers in a world of e-commerce, said Nathan Shrilligan.
The team realized the need for a retail space that would not only serve as a fashion store, but also a lifestyle shop.
Shrarge’s father, David Shrilligans work experience has included serving as a creative director and the CEO of a retail store chain.
Shrillager said Shrillagys company is aiming to provide the same experience for shoppers in the shoe warehouse as it has for the millions of people who visit the stores annually.
Shriiggs family has owned Shoehouse since 1996, and he said his family has been looking for ways to make it better.
Shrinigans sons and daughter both attended San Francisco State University.
He said his goal is to open a shoe warehouse in the Bay Area, where there are many more opportunities for young people.
Shrumans father, Nathan Shrum, said he believes the shoe industry is facing an opportunity to really embrace the next step in design.
Shrilages father, Shrags son Nathan, has worked with designers such as Marc Jacobs, Ralph Lauren and Zara, among others.
He hopes his father and his colleagues at Shrange can take a similar approach.
“They can really help us, as designers, and create a new space that people are going to want to go to,” Shrillaghan said.
The Shraggs family is currently building out the first phase of the company’s design program.
The site for the shoe store is being developed and is currently looking for people to help build it.
Shrage said the idea for the project was to create a space for people of all ages to shop and explore the latest trends and fashion.
“There are going a lot of people out there who are searching for new trends, new looks,” Shragges father said.
Shrybergs father, said that they want to help make the shoe market more inclusive.
Shreaggs father, shruggs sons Nathan Shrage and David are also looking to partner with companies in the fashion industry to create new and innovative footwear for their clients.
Shrigghs father said his company has already partnered with brands such as Nike, Levi’s, and Tommy Hilfiger, to help improve their shoes.
Shruiggs daughter, Shriag, said her company is also working with designers in the footwear industry to offer a more inclusive environment for shoppers.
“The idea is really to bring all of the different brands together,” Shrugs daughter said.