Digital design is the new battleground for the 2020 presidential election, and if the digital revolution continues apace, it could determine the outcome of this year’s election.
A new report from the Pew Research Center shows that the digital divide between the left and the right is as big as it has ever been.
In the 2016 presidential election cycle, digital advertising accounted for over one-third of the political spending, and now that digital ads are part of every campaign, it appears that digital advertising has been driving the growth of the left.
While the data doesn’t show a clear division between the two parties, the report does show that the left has a slight advantage in digital advertising and that it is outpacing the right.
In 2016, left-leaning groups spent almost $9 million on digital advertising, according to data from Kantar Media.
But in 2020, the digital spending is up to $25 million.
The left spent $23.8 million in digital ad dollars, while the right spent $15.4 million.
In a nutshell, the left is doing much better in digital ads compared to the right in the 2020 election cycle.
This is in part due to the increased spending of digital organizations like digital-based nonprofit organizations like MoveOn and MoveOn Action, as well as digital advocacy groups like Demand Progress.
The report also indicates that while the digital ad market has been a boon for the left, the right has enjoyed a more favorable digital landscape, particularly in the 2016 election cycle where the digital advertising spending on the left was up to a whopping $11.6 million and the digital-ad spending on a right-leaning candidate was $9.4 mil.
The right, however, appears to have had a harder time finding the right message for the digital campaign.
In the 2016 cycle, for example, MoveOn spent $10.9 million to support its efforts to defeat Donald Trump, but in 2020 the group spent just $1.6 mil to do so.
MoveOn Action spent $7.7 million in 2016 and $3.6 billion in 2020.
Demand Progress, meanwhile, spent $5.7 mil and spent just over $3 million in the election cycle as well.
The data shows that there is also an overlap between digital ad spending on both sides.
The left spent nearly $7 million on Facebook ads in 2016, while MoveOn’s Facebook ad spending was $3 mil.
However, the conservative side of the digital spectrum has spent a whopping 65 percent of its ad dollars on Facebook.
In other words, the Trump campaign and the conservative groups that supported it are not spending the same amount of money on Facebook, so it seems that the tech-based groups are spending a lot of money to support the Trump campaigns.
As the election approaches, it is clear that digital is going to play a huge role in the outcome.
With the election approaching, it will be interesting to see how much the digital ads will impact the results.
It’s also worth noting that the Democratic and Republican campaigns have a combined $16.3 billion in digital money, so the digital platforms will be in the best position to sway voters.